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Power in Pricing

Gain the confidence you need to price your worth - and get it! 

 

What you'll get:

  • Over 4 hours of stationery pricing content
  • A workbook to follow along and complete exercises as we go
  • A first-hand look into ALL of my numbers
  • A foolproof structure to use for pricing your stationery!
  • The confidence to communicate your value openly and professionally

*No refunds given after purchase. Design by Laney is not an attorney or accountant. Please do not take legal or tax advice from this course without doing research or consulting a professional. 

  

Save Money when you Pay In Full! 

  1. Intro

    1 lesson
    1. Hey, Hi, Hello!

  2. Pricing Theory

    8 lessons
    1. General Pricing Strategies
    2. Hourly Rates - What are you worth?
    3. Tracking Your Time
    4. Types of Invitations
    5. Competitive Pricing + Positioning Yourself in the Market
    6. The Design Fee
    7. Structuring Packages
    8. Margins

  3. Pricing Logistics

    10 lessons
    1. Invoicing
    2. Consult Questions
    3. Accepting Payments
    4. Payment Policies
    5. Deposits + Retainers
    6. Walking Clients Through the Proposal
    7. Scope Changes
    8. Wholesale Discounts
    9. Unexpected Expenses
    10. How Many Options Should I Provide?

  4. Pricing Projects With Me

    11 lessons
    1. Let's Price out a Simple Job
    2. Let's Price Shipping
    3. Let's Price Save the Dates!
    4. Price with Assembly - Wax Seal Example
    5. Another Upgrade Price Example - Gold Foil
    6. Pricing Postage
    7. Pricing for Printing in House
    8. Pricing Outside of our "House Offering"
    9. Pricing Wedding Day Stationery
    10. Pricing a More Complex Job
    11. Faster + Easier Proposals

  5. Talking About Money

    9 lessons
    1. Removing Emotions from Pricing
    2. Communicating Your Value
    3. Where to Share Pricing
    4. Handling Pricing Objections
    5. Red Flags
    6. Discounts
    7. Small + Large Orders
    8. Rush Fees
    9. Charging for Reprints

  6. Pricing for Growth

    8 lessons
    1. Pricing Semi-Custom + Pre-Designed Invitations
    2. Overhead
    3. Pricing Work You've "Already Done"
    4. Raising Prices + Honoring Past Prices
    5. Outsourcing
    6. Sales Tax - Brief Intro
    7. Income Taxes - Brief Intro
    8. Further Resources + Feedback!